B2B Advocacy Kit
B2B websites must support a more complex buying process than B2C sites. Three key goals are to make a buyer's shortlist, offer a downloadable advocacy kit, and build a reputation for great service.
Some of these ideas, combined with business blogging could be the way Nemein will communicate in the future. We're an Open Source consultancy, and helping potential clients convince their bosses on the viability of OS software is very important.